Why Direct SDK Integrations Still Matter in a Post-SPO World
Supply Path Optimization has changed a lot in ad-tech. Buyers want cleaner routes, fewer middlemen and more transparency. Because of that, many people assumed we were moving toward a future where everything happens through exchanges and server connections. But the thing is that even in a post-SPO world, direct SDK Integrations are still one of […]
AI vs. Manual Media Buying: Which Delivers Better ROAS in 2025?
Media buying today isn’t what it was even a few years ago. Back then, a skilled human buyer with solid instincts could make great decisions using spreadsheets, manual bidding and gut feel. Fast-forward to 2025, and we are living in a world where artificial intelligence is automating everything from campaign targeting to real time bidding. […]