Creative Approval Policy

1. Overview

Adspin Ad Exchange is a custom-built in-app programmatic exchange operating exclusively across iOS and Android inventory. All demand partners — DSPs, agency trading desks, and direct buyers — accessing Adspin supply must comply with this Creative Approval Policy as a condition of integration and continued access.

Adspin enforces DoubleVerify scanning on 100% of impressions and reserves the right to block, suspend, or terminate any buyer or creative that violates this policy.

2. Scope

This policy applies to:

• All creative assets served through the Adspin Ad Exchange
• All demand-side platforms (DSPs) integrated directly or via BidSwitch
• All advertising categories, formats, and targeting methods

By submitting a bid through the Adspin exchange, buyers implicitly certify that their creatives comply with this policy.

3. Accepted Ad Formats & Technical Specifications

3.1 Display Banners

Standard IAB banner sizes accepted:

• 320×50 (Mobile Banner)
• 300×250 (Medium Rectangle)
• 320×480 (Mobile Interstitial)
• 728×90 (Leaderboard — tablet only)

Max file size: 150 KB. Accepted formats: JPG, PNG, GIF (non-animated preferred; animated GIFs capped at 15 seconds).

3.2 Interstitials

• Full-screen: 320×480 (portrait), 480×320 (landscape), 1024×768 / 768×1024 (tablet)
• HTML5 MRAID 2.0 compliant
• Max file size: 2 MB
• Must include a clearly visible close button appearing no later than 5 seconds after display

3.3 Video

• VAST 2.0 / 3.0 / 4.x compliant
• Accepted formats: MP4 (H.264), WebM
• Max duration: 30 seconds (rewarded video: 15–30 seconds)
• Max file size: 10 MB
• Audio must default to off unless user-initiated

3.4 Native

• OpenRTB Native 1.2 spec
• Title: max 25 characters
• Description: max 90 characters
• Main image: 1200×627 (min 600×314)
• Icon: 80×80 min, square

3.5 Rich Media / MRAID

• MRAID 2.0 / 3.0 compliant
• No auto-expanding without user interaction
• No keyboard triggering without explicit user interaction

4. Prohibited Content Categories

The following categories are strictly prohibited on the Adspin Ad Exchange, regardless of geography or targeting parameters.

4.1 Illegal & Harmful Content

• Illegal goods, services, or activities in the jurisdiction of delivery
• Malware, spyware, adware, or any software that installs without user consent
• Phishing, spoofed sites, or deceptive landing pages
• Content promoting violence, terrorism, or self-harm

4.2 Adult & Sensitive Content

• Pornographic or sexually explicit material
• Nudity beyond what is standard for mainstream media
• Content targeting or appealing to minors in a harmful or inappropriate manner
• Escort, dating, or hook-up services (unless pre-approved by Adspin)

4.3 Deceptive & Misleading Advertising

• False or unsubstantiated claims (health, financial, or otherwise)
• Fake news, fabricated testimonials, or manipulated media
• Countdown timers or urgency mechanics that reset or are artificially extended
• Disguised ads — creatives designed to look like editorial content or system alerts
• Forced clicks, clickjacking, or any technique that generates unintended engagement

4.4 Regulated Categories (Prior Approval Required)

The following categories require written pre-approval from Adspin before serving:

• Gambling and online casinos (must hold applicable local licence)
• Cryptocurrency, NFTs, and speculative financial products
• Prescription pharmaceuticals
• Alcohol (must comply with local age-gating laws)
• Tobacco, e-cigarettes, and nicotine products
• Firearms and related accessories
• Political advertising

To request pre-approval, email ad-quality@adspin.io with campaign details, licence documentation (where applicable), and creative samples.

4.5 Technical Prohibitions

• Auto-redirects or forced navigation away from the app
• Excessive data collection or tracking beyond what is disclosed in the app's privacy policy
• Audio playback without user interaction (non-rewarded inventory)
• Creatives that cannot be scanned by DoubleVerify or that obfuscate scanning
• Any creative that interferes with app functionality or fails to render a close/exit mechanism

5. Creative Scanning & Verification

Adspin enforces DoubleVerify (DV) scanning across 100% of impressions served through the exchange. All creatives are subject to:

• Pre-bid filtering via DV file-based signals
• Post-bid measurement and IVT (Invalid Traffic) detection on served impressions
• Automated blocking of creatives flagged for brand safety violations, SIVT, or policy breaches

Buyers are responsible for ensuring their creatives pass DV scanning. Adspin does not guarantee delivery for creatives that fail pre-bid signals. Post-bid SIVT rates exceeding acceptable thresholds will result in traffic suspension pending investigation.

Adspin is an IAB TCF Vendor (ID: 1308) and enforces GDPR consent signals on all EU/EEA traffic. Buyers must ensure their creatives and data practices comply with applicable privacy regulations, including GDPR, CCPA, and App Tracking Transparency (ATT) requirements.

6. Review & Approval Process

6.1 Standard Creatives

Creatives served programmatically through the exchange are reviewed on a continuous automated basis via DoubleVerify. No manual submission is required for standard formats within permitted categories.

6.2 Regulated Categories

Buyers wishing to serve ads in regulated categories (Section 4.4) must submit creatives for manual review prior to launch. Review turnaround time is 2–3 business days. Adspin may request additional documentation.

6.3 New DSP Integrations

All new demand partners undergo an initial traffic quality review during the first 30 days of integration. During this period, Adspin monitors IVT rates, bid behaviour, and creative compliance. Adspin reserves the right to apply spend caps or traffic restrictions during this window.

6.4 Appeals

Buyers whose creatives or accounts have been suspended may appeal by contacting ad-quality@adspin.io. Appeals are reviewed within 5 business days. Adspin's decision is final.

7. Enforcement

Violations of this policy may result in:

• Immediate creative-level blocking
• Temporary suspension of the buyer's seat or integration
• Permanent termination of the demand partnership

Adspin applies blocks directly and does not require SSP-level intermediaries to act on its behalf. Repeated or material violations will be escalated regardless of spend volume or relationship tenure.

Adspin reserves the right to update this policy at any time. Demand partners will be notified of material changes via email. Continued use of the exchange following notification constitutes acceptance of the updated policy.

8. Contact