Company Timeline

Owning the demand side and the exchange was powerful. But we wanted more. We wanted to own the inventory too.

In 2023, we launched Adspin Games, our in-house mobile game studio. By developing our own titles, we created a direct pipeline of premium, brand-safe inventory, fully under our control and built to the highest standards from day one.

For advertisers and buyers, this meant access to engaged, high-quality audiences within environments we knew inside out. It meant first-party inventory at scale, designed with advertisers in mind from the very first line of code.

Growing the supply side was only half the equation. In 2022, we made a pivotal move — opening the Adspin.io Ad Exchange to third-party premium buyers.

By connecting leading DSPs and demand partners directly into our exchange, we transformed the platform from an internal tool into a fully open, competitive marketplace. Advertisers gained access to high-quality mobile inventory at scale, while our publisher partners saw stronger fill rates and better CPMs.

With the Adspin.io Ad Exchange gaining traction, we identified a natural next step: the brands and app developers we worked with needed more than just supply — they needed results.

In 2020, we established SpinX, our mobile performance agency. SpinX was built to bridge the gap between media buying and real business outcomes — helping advertisers reach the right users at scale, while keeping quality and brand safety front and centre.

From the start, SpinX operated with the same principles as the rest of Adspin.io: data-driven decisions, transparent reporting, and a relentless focus on performance. What began as an extension of our core offering quickly grew into a standalone force in mobile marketing.